N70 SmartphoneNokia / 2005
Working in close collaboration with Nokia Design, the objective of this project was to create a distinct identity and character for a family of mobile multimedia products. This activity led to the final products such as the N70 and N80 smartphones. The formal language of these products is based on a sculptural approach which is highly controlled (a transition between a soft triangular form into a flat lozenge shape). This form is both reflective of the technology inside and the human outside; creating a form which cradles and complements the hand. Careful attention has been paid to the choice of materials such as the stainless steel front panels creating a qualitative and distinctive image.
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